ARB 4×4 Accessories of Australia was Borneo Safari’ Official 4×4 accessories and Sponsors annually for the last 5 years. John had the opportunity to work with ARB to promote the 4×4 accessories from 2011 to 2013. Work done for ARB was brand awareness in Borneo Safari and the Borneo 4WD and Outdoor Show. Feature news feature, merchandise, media awareness were integrated together with the promotional tools of the event. Images generated from the event are used by ARB for promotions internationally.