Event Promotions

With John’s great passion for the great outdoors and his knowledge in brand value creation and promotion, he has the experience to provide an integrated solution for event management and promotions as follows:-
1. Event Logo design, collaterals design, content development and photography;
2. Event website and social media marketing;
3. Merchandise design and development;
4. Exhibition and showcase design and development;
5. Pre and Post Event media and press management;
6. Event programme and coffee table book publication: and
7. Event budget and sponsorship management.

John was elected as the executive council member of the Sabah Four Wheel Drive Association from 2012 to 2014. He was also appointed as Borneo Safari’s event promoter from years 2011 to 2013.  The Concept of Borneo Safari is an exclusive and upbeat 8 Days 4WD expedition through the state of Sabah, Malaysia’s Northern Borneo, covering some of the most challenging and varied tropical rainforest off road terrains in the world.

From the humble beginnings of only 15 vehicles in its inaugural Borneo Safari convoy in the year 1990, under John’s event promotion management, Borneo Safari has propelled to an astounding 260 vehicles with 600 participants and journalists from Japan, USA, Indonesia, Hungary, Netherlands, Thailand, Brunei, Australia, Sarawak and Peninsular Malaysia in the year 2013. This milestone has indeed placed Borneo Safari as one of the biggest offroading event in Malaysia and South East Asia.

With strong support from the Sabah Government, Sabah Tourism Board and major corporate sponsors from Malaysia, Japan, Australia and Indonesia, the SFWDA has successfully raise the awareness among the 4WD enthusiasts in this region to bring Borneo Safari International Offroad Challenge into the global network of offroad and adventure events and most importantly to promote Sabah as a PREMIER NATURE & ADVENTURE TOURISM DESTINATION in Asia. For more information please visit: www.borneosafari.com.my 

The Borneo 4WD & Outdoor Show is one of the first of such event in Borneo! Sabah, Malaysian Borneo is blessed with pristine rainforests and tropical islands which provides a fantastic nature playground for outdoor enthusiast. Founded by John Kong, the first BFOS 2012 will be held in conjunction with the spirit of the Borneo Safari’s 22nd International Off-Road Challenge to be flagged off at the BFOS 2012 showground.
The BFOS is designed as a one-stop event for outdoor enthusiasts to find all the products, information, advice and entertainment they need to get equipped for their next offroad adventure. Exhibits cover new release vehicles, 4WD accessories, 4WD clubs, mountain biking, water sports , fishing and boating, camping accessories, electronics, tourism and destinations, and lifestyle products. The weekend will be action packed with not only all the latest products and services on offer but they will also be entertainments and demonstrations. Visitors to the show will have a great time at the weekend!


During his tenure, John has successfully secured international brand sponsorship of the event with major international brands such as ISUZU from Japan, GT Radial Tyres from Indonesia, ARB 4wd accessories from Australia, Nikon from Japan, Voltronic Lubricants from Germany and full range of other international brand of products and services who have invested in the Borneo Safari brand value.  Please click on the logos below to find out more information.

isuzu_logo   gt_radial_logo   arb_logo   voltronic_logo   NPS-Nikon-Professional-Services-Logo

Besides international brand sponsorships, John has also worked with many national and local brands to propelled Borneo Safari as one of the biggest offroading event in Malaysia and South East Asia.