GT Radial Tyres

GT Radial Tyres of Indonesia was Borneo Safari’ Official Tyres and Sponsors for the year 2012 and 2013. John had the opportunity to work with GT Radial Tyres to promote the Savero Extreme Komodo tyres  during the 2012 and 2013. Work done for GT Radial Indonesia was brand awareness in Borneo Safari and the Borneo 4WD and Outdoor Show. Feature news features, exhibition booth design, merchandise, media awareness were integrated together with the promotional tools of the event. The GT Radial car from Indonesia took the Car of the Year Awards in 2012.  The Borneo Safari Vehicle of the Year is awarded to the most interesting and innovative 4WD vehicle in terms of engineering, power, reliability and capability in the event.  Images generated from this branding awareness program was used on GT Radial’s billboard and promotional items across Indonesia.

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