ISUZU Malaysia was Borneo Safari Diamond Sponsors for more than 5 years. John had the opportunity to work with ISUZU Malaysia to promote the DMax vehicles during the 2012 and 2013. Work done for ISUZU was brand awareness in Borneo Safari and the Borneo 4WD and Outdoor Show. Feature news features, vehicle decals, merchandise, media awareness were integrated together with the promotional tools of the event.
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